Thursday Apr 19

The Right Plan

B&DG creates a partnership with the client to develop a strategy designed to address campaign goals and objectives. Utilizing the most precise and up-to-date research and statistical market data available, a detailed analysis of the target audience is prepared and voilá, the media plan is created! With a well-crafted plan in place, clients experience success through increased market share and an improved competitive position.  The Right Plan means companies do more with less in an environment that demands constant innovation.  

The Right Buy 

You go through life nearly ambivalent. Then one day a message grabs you. It gets under your skin and makes a lasting impression. That?s what the right media buy is all about, reaching your target and making an impression that will increase share and build your brand. It?s not easy. It takes planning, research, aggressive negotiations and an understanding of how to profit from promotional opportunities. Whether your area of trade is local, regional or national our media specialists and promotional experts are ready to make the right buy.

The Right Media Partner 

The right media partner knows where to go and how to get there.  After all, they?ve done their homework.  Partnering with B&DG is like having your own media department managing everything from media contracts to invoices.  In addition, we monitor media buys in place and provide a comprehensive post-buy analysis to verify all schedules ran as ordered, with the right creative and at the right price. So, when you?re feeling a little lost in the media shuffle look to B&DG . . . media buying with a sense of direction.

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"Immediately after joining Nexstar, we knew we would need to update our company website. Our experience with Broadcast & Design was and has always been painless. Anytime I didn't like something they made the changes.  It takes time and they were very patient with me. I am very proud of the website we now have. As you know, a website is forever a work in progress. I can count on Tim Atkinson to make the necessary changes that I don't have control of through the administration side of our website. They are a fun group of people and you know they care about the end product.”

Ellen Sanford
Sanford Temperature Control, Inc.
Milford, NH

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