Tuesday Feb 20


When you think about branding your company you might think about a new logo or a snappy jingle.  It’s common mistake to assume that a slogan or logo is your brand.  

Your brand is how your customer feels, thinks and interacts with your product or service.  It’s their experience with you that formulates the brand image of your company.

Advertising needs to speak to the consumer on a personal level to get them to mentally say, “Hey, they’re speaking my language.”  Or “What they’re saying is meaningful to me.”

Emotions greatly influence decision-making.  your brand is in the hearts and minds of your customers you have completed the most critical step in the process of branding your company.

The Broadcast & Design Group can help you achieve this goal.

Call (952) 767-6733

or send us an email

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"I called the Broadcast Design Group to talk about my website and some marketing ideas.  After our first conversation I was able to see the knowledge in marketing that both John and Steve have.  Through the process of designing a door hanger piece I had more fun in marketing than I have had in a long time.  They were able to take their knowledge and combine it with fun and created a great experience.”

David Rosenthal
Rosenthal Plumbing
Santa Cruz, CA

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