Sunday Mar 14

About B&DG

The Broadcast & Design Group is a fully integrated advertising and communications firm with the simple belief that great brands deliver great and sustainable value. We offer the benefits of a large agency - strategic approach, compelling creative work and a full complement of in-house services - with the advantages of a boutique shop - dedication to your needs, quick response, and a belief that we have to continually earn your business. B&DG offers everything you need in an ad agency partner.

Creative
We believe the power of extraordinarily creative products cutting through the clutter and delivering messages with impact. Creative is a process that should be left to the professionals. It goes way beyond just ?coming up with a good idea?. There has to be a method to the madness. You need to define your objectives, develop a strategy and the hard part, knowing what makes your customers tick. When you do these things as well as we do, you can create results.

Service
Our service is based on our own experiences. Imagine calling an ad agency and asking that all the big shots personally handle your business. Not likely. But when you work with the Broadcast & Design Group, that?s exactly what you get. We?re a small group of seasoned veterans who?ve teamed up to offer clients the expertise of a big agency and production facility, without the obnoxious fees. Our idea of a good time is to roll up our sleeves, dig into a problem, and help our clients solve it.

No, the B&DG is not a bunch of misfits. We're a pretty well adjusted, under-medicated group of creative individuals ready to do great work and have fun.

Strategy
B&DG prides itself on the strength of our strategic planning. Would you build a house without a plan? Not likely. A comprehensive strategy offers the basis for every aspect of our work. It defines where we are, where we need to go and how we?re going to get there. A great strategic plan is the foundation for success.

Method
As much as we?d love you to believe it, the creative process is not influenced by magical powers. There?s nothing easy about advertising. So, we?ve developed a user-friendly approach to help guide us through the process.
  1. We learn as much about your business as you dare to share, including your products, your customers and your competition.
  2. We develop objectives, define a key message and develop a creative platform based on your goals.
  3. We make it happen.
  4. Where are you in the process? With us 100% of the way!

Clear, measurable results. We succeed when you succeed.

Everything we do is done to generate results for your business. The creative, the strategy and the execution are all a means to an end. Or, as we like to say, the beginning.


Production Facilities

B&DG streamlines the production process with offices located in a full service television and radio production facility. Our writers, producers, art directors, designers and animators are supported by on site production resources including:

  • 2D and 3D computer graphics and animation including the Oscar Award winning software, Maya 7 Complete
  • Pro Tools Digital Audio Recording Studio with music and sound effects libraries
  • Sound Stage 1: 60' x 62' x 17' high. Cyc Wall: 15' x 42' x 23'
  • Sound Stage 2: 40' x 60'
  • Sound Stage 3: 40' x 30'
  • 1 AVID DS Video Editing Suite
  • 3 AVID Video Edit Suites
  • 1 Final Cut Pro Edit Suite
  • Original music, post-scoring and jingle packages
  • DVD authoring and mass duplication services in all formats

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